WHAT IS MARKETING? Digital Marketing Mini Project

University:
Fordham University
Course:
MKGB 6710 | Marketing Management
Academic year:

2024
Views:

313

Pages:

5
Author:

customer-9814332

WHAT IS MARKETING? Digital Marketing Mini Project Name: ___________________________________________ Date: ______________________ Class/Period: ______________________ PROJECT OVERVIEW Marketing is all around us! Companies use marketing to get our attention, communicate with customers, and convince people to buy their products or services. For this project, you will choose ONE product or brand that you know and investigate how that company uses marketing. You will create a 5-slide digital presentation. You will work independently. Time: 1 Class Period Goal: By the end of this project, you should be able to explain what marketing is and how companies use marketing to influence consumers. STEP 1: CHOOSE A BRAND OR PRODUCT Choose ONE brand or product that you know. You may choose something such as: Nike Apple McDonald’s Starbucks Coca-Cola Sephora Amazon Netflix A video game A clothing brand A sports team A local business A product you use regularly My chosen brand/product: SLIDE 1 — MEET THE PRODUCT Introduce your product or brand. Include: The brand/product name A picture or logo What the company sells Who you think the typical customer is Think About: Who is this product designed for? My answer: SLIDE 2 — WHAT IS MARKETING? In your own words, explain: What is marketing? Then explain: How does marketing help a company sell its product? Write 2–3 complete sentences. My answer: SLIDE 3 — THE 4 Ps OF MARKETING Marketing professionals often use the 4 Ps of Marketing to help understand how a product is marketed. PRODUCT What is being sold? PRICE How much does it cost? PLACE Where can customers buy it? PROMOTION How does the company advertise or promote it? Visual Requirement: Include a picture or example for at least 2 of the 4 Ps on your slide. SLIDE 4 — FIND THE MARKETING Find ONE real example of your company’s marketing. You could use: TikTok Instagram YouTube A television commercial A billboard A celebrity or influencer A store display A website An email advertisement A sponsorship A special promotion Add a screenshot, picture, or image of your example to your slide. Analyze the Marketing Answer this question: What is this marketing trying to make customers THINK, FEEL, or DO? My answer: SLIDE 5 — YOU ARE THE MARKETING MANAGER! Imagine that you are now the Marketing Manager for your chosen company. Answer the following: 1. What does this company do well with its marketing? 2. What is one thing you would change? 3. Create ONE new marketing idea for this product. Be creative! Your idea could be: A TikTok campaign A commercial An influencer partnership A contest A social media campaign A special event A new advertisement A special promotion My new marketing idea: FINAL CHECKLIST Before submitting your project, make sure you have completed everything. ? I completed all 5 slides. ? I explained what marketing means in my own words. ? I identified the Product, Price, Place, and Promotion. ? I included a real example of marketing. ? I explained what the marketing is trying to make customers think, feel, or do. ? I created my own original marketing idea. ? I included pictures or visuals. ? My slides are easy to read. ? I checked my spelling and grammar. ? I submitted my completed project.

WHAT IS MARKETING? Digital Marketing Mini Project

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